Paws & Pasture Content Packs
The Client:
Founded by marketing strategist and content specialist Kate Marshall, Paws & Pasture provides supportive content planning for animal-led and pet businesses who want their marketing to feel manageable rather than overwhelming. With over 20 years’ experience and a Master’s in Marketing & Communications, Kate created Paws & Pasture to combine her strategic marketing background with her passion for animals and rural life.
The Work:
I was asked to apply the visual identity across two digital Canva content planning packs: 30 Days of Content - a structured set of ready-to-use content prompts and post ideas, and The Content Barn for April 2026 - a seasonal monthly planning resource featuring weekly content frameworks, story prompts, and practical ideas tailored to real client needs.
More than just downloadable PDFs, the packs were designed as practical working tools that users could interact with day-to-day. This included space for notes, planning, ticking off tasks, and mapping events and content ideas onto a calendar. The designs needed to feel calm, approachable, and highly-functional while remaining consistent with the established Paws & Pasture brand identity.
“Hannah was an absolute pleasure to work with. She understood my vision immediately, even when I struggled to articulate it myself, and transformed it into something even better than I imagined.
The designs she created are beautiful and perfectly aligned with my brand. Communication was always prompt and professional, and the entire process felt seamless from start to finish. I’m already planning future projects with her and wouldn’t hesitate to recommend her.”
Kate Marshall, Founder at Paws & Pasture